ELEMENTS OF THE MEMBERSHIP PROGRAM

Standards for Membership
Definition of Market
• Industry and Outlook
• Member Needs
• Target Members
• Profile of Members (create standards for membership)
• Market Potential (list of possible members)

Dues Structure

Member Benefits
• Products and Services (Go West, Road Show, Education, website, etc)
• Competitive Advantage (why choose PURE in addition to/ instead of a CVB or Chamber, etc)

Membership Marketing/Outreach Plan (how members will find out about PUREs opportunities (website, brochure, presentations, one on one meetings, road show, etc.)

Policies and Procedures (how to handle trade, in-kind, etc.)

Membership Application